Wie man die acht häufigsten Fehler beim Schreiben fürs Web vermeiden kann, hat Paul Bradshaw in einem einglischsprachigen Blogeintrag zusammengefasst. Als Checkliste empfiehlt er: „Are you doing the following?
- Getting straight to the most newsworthy, interesting piece of information in your first par?
- Linking to your source whenever you refer to a piece of information/fact?
- Linking phrases (e.g. “a report”) NOT putting in full URLs (e.g. “http://university.ac.uk/report”?
- Indenting quotes by using the blockquote option?
- Using brief pars – starting a new one for each new point?
- Using a literal headline that makes sense in search results and includes key words that people might be looking for, NOT general or punny headlines?
- Splitting up your article with subheadings?
- Ending your post with a call to action and/or indication of what information is missing or what will happen next?“
Wer die Auflösung wissen möchte, findet den Blogeintrag von Paul Bradshaw hier.